Passionate, accomplished and intent on shaking up the status quo. Meet the IDEO.org team.
Co-Lead + Executive Director
Jocelyn is the Co-Lead + Executive Director of IDEO.org, the nonprofit design organization that she cofounded in 2011 after leading IDEO’s social innovation practice. As Executive Director, Jocelyn spends her time sorting out the vision, strategy, funding, and growth plans for IDEO.org. She heads up partner development with foundations, nonprofits, and social enterprises; builds networks by speaking widely on how design is changing the social sector; and has racked up more miles on the Star Alliance than she cares to admit.
Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow. Before that, she served as VisionSpring’s interim country director in India, where she helped increase the distribution of low-cost reading glasses to the poor. Before that she did training, project management, and business development for Chemonics International, a contractor for USAID. And before that, she was in college: BA in anthropology from Grinnell College and an MBA from Thunderbird School of Global Management.
For extra-curricular fun, Jocelyn is a program advisor to the Clinton Global Initiative, an advisory board member to Marketplace, a board member for Whitaker Peace and Development Initiative, and an Aspen Institute First Movers Fellow.
Co-Lead + Creative DirectorPatrice is the Co-Lead + Creative Director of IDEO.org, the non-profit design organization she co-founded in 2011. Patrice guides the work of IDEO.org's design teams while also keeping her eye on the vision and health of the organization at large. Patrice is passionate about the power of design to change lives, and works to not only create solutions, but also to get more people solving problems like designers. To this end, she created and stewarded Design Kit, the online learning platform to teach human-centered design to people looking to tackle the challenges of poverty.
Before founding IDEO.org, Patrice was a Design Director with IDEO and her work spanned large-scale social change in the private, public, and social sectors. Patrice was also Senior Designer with SonicRim, a design strategy consultancy. She serves on the Board of Directors for the non-profit Juma Ventures, and is a member of the Walmart Advisory Collective.
Patrice holds a BFA in industrial design from the University of Michigan, is a proud mom, and wishes that she had more time for yoga.
VideographerAs the videographer at IDEO.org, Katie produces multimedia content for internal and external use that tells the story of IDEO.org’s design work and community impact. With a background in journalism, political science and photography, Katie is passionate about combining these myriad interests to construct meaningful and artistic narratives.Previously, Katie has held internships and done freelance work for multiple news organizations, including the San Francisco Chronicle and KQED. A Bay Area native, Katie holds a bachelor’s degree from Stanford University in International Relations, with a minor in Art Practice, and a master’s from Stanford in Journalism. When Katie is not at IDEO.org, she is likely exploring nature and/or eating macaroni and cheese.
Senior EditorAaron leads IDEO.org’s storytelling, editorial strategy, and communications all with the aim of pushing the social sector forward through human-centered design. With over a decade of experience as a writer, editor, journalist, and video maker, Aaron is passionate about figuring out which stories count, the best ways to tell them, and how to make them stick.Aaron is currently a columnist for the San Francisco Chronicle, was Deputy Editor at Dwell Magazine, and got his start as a reporter for Pulitzer Prize winner William Safire's "On Language" column in the New York Times Magazine. For kicks, he continues to cover architecture, fashion, and design, and his work has appeared in Newsweek, the New York Times, the New York Times Magazine, Details, Fast Company, National Geographic, Sports Illustrated, and others. He went to Amherst College and thinks that everyone should give Robert Frost another shot. He really knew what he was doing.
Program Lead, AmplifyShauna leads IDEO.org's Amplify program, a five-year effort funded by the UK Department for International Development to make international aid more collaborative and human-centered.Over the past decade, Shauna's work has focused on helping mission-driven organizations tell their stories effectively. Prior to joining the IDEO.org family, she spent several years at Room to Read, a global organization dedicated to improving literacy and gender equality in education. She also serves as an advisor for EMERGENCY USA, an international organization that brings health care and medical infrastructure to communities devastated by war.A proud Banana Slug, Shauna holds a bachelor's degree in language studies from the University of California, Santa Cruz. She is addicted to caffeine and “60 Minutes.”
Leadership CoordinatorAs Leadership Coordinator, Michelle works with IDEO.org's leadership team to keep our fast-paced organization running smoothly at all times.Prior to joining IDEO.org, Michelle sharpened her operational and team coordination skills as a General Manager for various New York City restaurants. She also served as a Peace Corps volunteer in Madagascar, working to extend education to children in low-income communities.Michelle holds a bachelor's degree in human development from Cornell University, and is passionate about the intersection of psychology, hospitality, and human-centered design. When Michelle is not at IDEO.org, you can find her gardening with her cat, Howard.
Chief of StaffIn her role as chief of staff, Nancy works diligently to provide high level support and guidance to the Executive Director. She prides herself on being thoughtful, efficient and organized which aids her in her role of driving internal and external initiatives on behalf of the ED. Nancy is with IDEO.org as a fellow through the New Sector Alliance RISE program.Prior to joining IDEO.org, Nancy worked in finance and operations at a software company. She studied for a semester in Barcelona and has also traveled extensively in Southeast Asia including doing a stint as a volunteer teacher at a public school in rural southern Thailand.Nancy holds a bachelors degree in finance and international business from Santa Clara University. When she's not at IDEO.org, Nancy spends her time seeing live music and cheering on San Francisco sports teams.
In his role as Finance Manager, Spencer manages the day-to-day accounting and operations of IDEO.org, and works with the entire team to develop a financial picture for IDEO.org’s future.
Spencer comes to us from Chicago where he worked for a number of years in nonprofit finance and accounting. Those experiences include working at the School of the Art Institute of Chicago (SAIC) as a manager of administrative and capital accounting and at Loyola University of Chicago as a manager of general accounting.
Spencer holds an undergraduate degree from Ball State University, and a Master of Science in Accounting from Indiana University– Indianapolis.
Jade stewards partnerships that align with IDEO.org's mission to alleviate poverty through human-centered design.
Jade is passionate about innovative, people-first approaches to global poverty relief. She joined IDEO.org after three years at Land O'Lakes International Development Division, where she worked on USAID international development programs and new business efforts in the agriculture and enterprise development sectors. Prior to this, she worked as a renewable energy researcher for the State of Utah and in sustainability efforts at the University of Utah.
She holds Bachelor's Degrees in International Relations, Environmental Studies and Political Science from the University of Utah.
Communications Designer, AmplifyAs the Communications Designer for the Amplify program, Robin splits her time between providing design support for Amplify Challenge winners and developing Amplify’s visual communication. She’s interested in how good design can create powerful social change and she joined the team to push the boundaries of our design work.Prior to joining IDEO.org, Robin worked as a graphic designer for a MIT research lab, helping make research engaging and digestible for policymakers.Robin holds a Bachelor of Fine Arts in graphic design from the Rhode Island School of Design. Much of her undergraduate work focused exploring the complexities of gender through visual design. When she isn’t clicking around the creative cloud, you can find Robin eating desserts or practicing (and teaching!) yoga.
Impact ManagerYennie is responsible for stewarding the measurement and evaluation of IDEO.org's completed projects and its learning platform. She is interested in building tools that evidence early data for pilots and implementation of IDEO.org's prototypes and designs. Before filling this role, she was a member of the Amplify program, supporting its finance, operations, and impact.Prior to joining IDEO.org, Yennie was at the Bill and Melinda Gates Foundation, supporting a portfolio of grants focused on instructional support and tools for teachers. She received her undergraduate degree in Sociology from the University of Chicago. Among her recent achievements includes viewing the recent season of "House of Cards" in a single weekend.
Accounting SpecialistIn her role as Accounting Specialist, Amina’s primary responsibility includes the recording of financial transactions such as payroll, accounts payable/receivable, and an endless string of reconciliations. When not occupied with our balance sheet, she also supports other team members in performing additional finance tasks and documentation.A native of Afghanistan, Amina received a Fulbright scholarship from U.S. Department of State in 2011 to pursue her Master’s degree in the US. Prior to this, she worked in Afghanistan as a Program Assistant and Gender Focal Point with the United Nations Food and Agriculture Organization.Amina holds an undergraduate degree in pharmacy from Kabul University and an MBA in finance and accounting from Rochester Institute of Technology. Amina is an avid reader, particular books on economics and business.
Community Design LeadJackie helps IDEO.org tell compelling stories of how human-centered design has improved lives and reduced poverty around the globe. In addition to building the community of human-centered design practitioners and managing IDEO.org's social media presence, Jackie seeks to build partnerships with like-minded organizations to develop new learning tools for Design Kit.Previously, Jackie spent four years in Washington D.C. working with PSI, a leading global health NGO, where she developed shared value partnerships with Fortune 100 companies such as Lilly, P&G and Unilever, and led the team’s communication strategy.A Connecticut native, Jackie ventured far to Norton, MA for college, where she graduated Wheaton College with a BA magna cum laude in hispanic studies and photography, and spent her free time singing with her a cappella group. She is a member of Phi Beta Kappa, loves outdoor adventures, and has a knack for making friends at airports.
Director of LearningTrish serves as Director of Learning for IDEO.org, setting the strategy for how IDEO.org best disseminates the human-centered design methodology and leading transformative learning journeys for individuals and partner organizations. Prior to joining IDEO.org, Trish was the Innovation Advisor at Kaiser Permanente's Garfield Health Care Innovation Center and the co-lead for creating a hands-on training in video ethnography, storytelling, and design research capabilities.Prior to KP, Trish served as Project Lead for IDEO’s Transformation by Design group. In her role with IDEO, she worked closely with organizations like KP, Ascension Health, Cleveland Clinic, Stanford, SSM Healthcare, the American Red Cross, and others to introduce and develop human-centered design capabilities.Trish holds a Master’s degree in Interactive Telecommunications from NYU's Tisch School of the Arts and a Bachelor’s degree in Psychology and Hispanic Studies from Columbia University.
Design DirectorAs Design Director at IDEO.org, Adam focuses on guiding projects and initiatives through the lens of design excellence. Adam has broad experience in product design, service design, and brand strategy, and has worked in partnership with social enterprises and foundations on challenges related to energy, water and sanitation, healthcare, and financial opportunity.Before joining IDEO.org, he spent eight years as a principal designer at IDEO and worked on a diverse set of international projects with clients including the U.S. Department of Energy, Nike, Samsung, LG, HP, and the North Face. He first worked with IDEO.org in 2011 as a Fellow in the organization’s inaugural year. He founded New Factory, a design studio that bridges innovation and craft, in 2012. Adam’s work has been published in Fast Company, BBC, Wired, Cell Magazine, and the New York Times. He has received design awards from IDEA, ID Magazine, Red Dot, iF and others. He studied Industrial Design at California College of the Arts.
Senior DesignerAs Senior Designer at IDEO.org, Jennifer explores and identifies opportunities for empathy and responds to them through the design of products, services, and experiences. She leads teams on a wide-range of projects spanning user research, innovation strategy and interaction design.Prior to joining the IDEO.org team, Jennifer worked in New York City as design director of a non-profit dedicated to improving the design and delivery of public services. She also worked as a designer at the New York office of Pentagram. Jennifer has designed projects for such diverse clients as the National Gallery of Art, Medicare, NYC Department of Education and PayPal. As a graphic designer, she has a knack for making research visual, tangible, and memorable in order to better understand complex systems. Her work has been recognized by AIGA, Communications Arts, and Graphis. Jennifer first learned visual design through letterpress printing, an art she still practices today.Jennifer holds a Bachelor of Fine Arts in Graphic Design from Henry Radford School of Fine Arts at Indiana University.
Designer, AmplifyRafael focuses on product and systems design for winning ideas from IDEO.org’s Amplify program, a five-year program funded by the UK Department for International Development to make international aid more collaborative and human-centered.A designer and social entrepreneur with experience tackling challenges from emergency shelters in disaster zones to agricultural systems in rural India and Africa, his work ranges from physical products to software applications or systems. Prior to joining IDEO.org, Rafa was lead designer at Solar Mosaic, an online investment platform for clean energy, helping the company enter the market and grow from zero to ten thousand users. As an industrial design consultant, he has created products for manufacturers like Bosch, SunBeam and Pyrex, and founded Uber Shelter, a company designing emergency shelters for disaster relief in Haiti, Venezuela, and Japan.In his spare time, Rafa is a mentor for the Unreasonable Institute, advising entrepreneurs on how to apply rapid prototyping and design thinking to their businesses. But the key to Rafa’s heart is through an invitation to yoga, burritos, or conversations about evolution.Rafa received his Bachelor’s in Industrial Design from Purdue University.
Interaction DesignerIn her capacity as an Interaction Designer, Natalia helps IDEO.org create innovative services, interactions, and experiences to improve the lives of people who need it most. At IDEO.org, she has worked on projects ranging from designing a financial literacy mobile app with Moneythink to collaborating to bring our human-centered design learning platform, Design Kit, to life.Prior to joining IDEO.org Natalia worked at the advertising agency Leo Burnett as an Interactive Art Director, creating engaging digital campaigns, creative strategies, and branded multi-platform experiences for clients such as Procter & Gamble. She’s also been involved with a number of startups in NYC, collaborating closely with entrepreneurs to help them grow their businesses, focusing on UX and web design across industries such as health and wellness, media, and entertainment.Natalia holds a Bachelor’s Degree in Industrial Design from the Pontificia Universidad Javeriana in Bogotá, Colombia and a Master’s in Interaction Design from Domus Academy in Milan, Italy.
Director of Strategy + Operations
Matt drives business development at IDEO.org. In this role, Matt works with partners to think strategically about what challenges and opportunities human-centered design can help them address. Matt also secures the general funding to support all facets of IDEO.org's mission.
Matt’s deep curiosity about leadership and innovation in the social sector have led him to partner with and work for a variety of organizations. Matt came to IDEO.org from New Profit Inc., where he helped social entrepreneur-led organizations overcome organizational barriers to scaling impact. Before joining New Profit, Matt supported fundraising strategy development and organizational development at a multi-state dropout prevention organization as part of New Sector's Residency in Social Enterprise Program. Matt has also explored various aspects of nonprofit management and the social sector via internships with Big Brothers Big Sisters, Focus: HOPE, Nonprofit Finance Fund, GlobalGiving, and United Way Worldwide.
Matt holds a BBA from the University of Michigan Ross School of Business.
Coordinator, Youth Reproductive Health TeamAs the Coordinator for IDEO.org's Youth Reproductive Health program Cady supports the design team's multiple projects. Cady brings a systematic approach to coordinating multiple international engagements and looks for opportunities to build tools and systems that can be adopted by other teams at IDEO.org.Prior to joining IDEO.org Cady was a Global Health Intern at KHANA, the largest HIV/AIDS NGO in Cambodia, where she revised KHANA's Monitoring and Evaluation guidelines, conducted extensive qualitative research with youth who self-identify as 'entertainment workers,' and consulted on HIV/AIDS intervention innovations with PSI and FHI360. Previous to her work in Cambodia Cady was an HIV Peer Test Counselor, a clinical volunteer in San Francisco General Hospital's Level 1 Trauma Center, and spent nearly a decade in the bean-to-bar craft chocolate industry.Cady holds a BA in Psychology with Honors, from the University of California, Santa Cruz, an MPH in Global Health from Touro University, California, and is nationally Certified in Public Health through the NBPHE. In her spare time Cady designs jewelry, repairs vintage polaroid cameras, and eats tacos.
Senior Partnerships LeadShalu Umapathy is a Senior Partnerships Lead at IDEO.org where she is focused on identifying the most important design challenges for IDEO.org to solve and the right partners with whom to solve these challenges. She is also a business designer on IDEO.org project teams. Prior to this role, Shalu was a Global Fellow at IDEO.org, where she gained rapid and deep expertise in human-centered design methodologies by working on projects including the social enterprise Asili in the DRC, and a series of agriculture projects focused on smallholder farmers in Africa.Prior to IDEO.org, Shalu’s experience spanned the international development and business strategy sectors. At Abt Associates, a USAID contractor, she leveraged her private sector business design background to support global health projects including tools to measure the sustainability of health organizations and a challenge fund to spur innovation in health across East Africa.Shalu also has extensive experience in the private for-profit world, including strategy consulting at Bain & Company where she supported Fortune 500 businesses, and Digitas, where she used analytics to improve her clients’ marketing programs. She was a Clinton Fellow in India and has an MBA from The University of Chicago Booth School of Business.
Jacqui’s role as Learning Specialist focuses on bringing IDEO.org's learning tools—including Design Kit, the +Acumen Course for Human-Centered Design, and the HCD Toolkit—to the design and social sector communities at large. In addition, she works to think about IDEO.org's storytelling, social media, and overall online presence to create a space where people can connect with IDEO.org and with other problem solvers across the globe.
Before joining IDEO.org, Jacqui volunteered with non-profits including Kiva, joining the strategic initiatives team to leverage micro finance for greater social impact, and Uganda Rural Community Support Foundation, where she worked to structure an agriculture-specific micro lending program. Jacqui furthered her grasp of human-centered design as a first-year recipient of an HCD Connect Microgrant for this project. In her spare time, she coordinates an annual HIV/AIDS awareness bicycle ride, Bike Zambia.
She received her Bachelor's in Neuroscience and Psychology from Boston University.
John Won is a Senior Designer at IDEO.org, where he leads teams and guides the human-centered design process from user insights to rapid prototypes. He continues his experience following the 2012-13 IDEO.org Fellowship when he worked on projects that included improving mobile-money services among low-income people in Ghana and understanding long-term and youth unemployment in the US.
John came to IDEO.org from IDEO’s New York office where he worked at the intersection of communications design and business design. He specialized in translating complex information into simple storytelling. Previously John served as a news graphics editor at The Wall Street Journal, where he covered financial, economic, and political news, worked on real estate financial graphics, and consulted in information design. John first learned design at age 17 when he taught himself how to use QuarkXpress in the ACT UP/NY workspace. Since then, he's witnessed the impact that visual design can have within grassroots social change, and it’s been a constant source of inspiration for him today.
Experience + Talent Lead
Dave focuses on leveraging and shaping experience in a way that fosters an extraordinary culture at IDEO.org. As a Talent Lead for the IDEO.org Core Team, Dave supports the IDEO.org team in recruitment, career development, and management. Dave also oversees the IDEO.org space, operations, and human resources.
Prior to joining IDEO.org, Dave spent six years as a product and field marketing manager for a major biotechnology and life sciences corporation. He managed the membrane chromatography product line for Sartorius Stedim in North America.
Dave holds a Bachelor's Degree from Vanderbilt University in Engineering Science and Psychology, concentrating in Management of Technology, Psychopathlogy, and Clinical Neuroscience.