Passionate, accomplished and intent on shaking up the status quo. Meet the team.

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    Jocelyn Wyatt

    Co-Lead + Executive Director

    Jocelyn is the Co-Lead + Executive Director of, the nonprofit design organization that she cofounded in 2011 after leading IDEO’s social innovation practice. As Executive Director, Jocelyn spends her time sorting out the vision, strategy, funding, and growth plans for She heads up partner development with foundations, nonprofits, and social enterprises; builds networks by speaking widely on how design is changing the social sector; and has racked up more miles on the Star Alliance than she cares to admit.


    Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow. Before that, she served as VisionSpring’s interim country director in India, where she helped increase the distribution of low-cost reading glasses to the poor. Before that she did training, project management, and business development for Chemonics International, a contractor for USAID. And before that, she was in college: BA in anthropology from Grinnell College and an MBA from Thunderbird School of Global Management.


    For extra-curricular fun, Jocelyn is a program advisor to the Clinton Global Initiative, an advisory board member to Marketplace, a board member for Whitaker Peace and Development Initiative, and an Aspen Institute First Movers Fellow. 

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    Patrice Martin

    Co-Lead + Creative Director

    Patrice is the Co-Lead + Creative Director of Patrice’s work focuses on partnering with nonprofits, social enterprises and foundations to deliver innovative solutions to problems that affect low-income communities. She’s worked across a diverse set of challenges, including youth employment, early childhood learning, scalable solutions for water and sanitation, financial inclusion and more. She also created and stewarded Design Kit, the online learning platform to teach human-centered design, a vibrant website with 50,000+ users.

    Before founding, Patrice was a Design Director with IDEO and her work spanned large-scale social change in the private, public, and social sectors. She sees design as a way of thinking that can be used to solve problems large and small, whatever the sector. At IDEO, she led projects in healthcare, financial services, hospitality and education, with clients including Nike, Mayo Clinic, The American Red Cross, Gates Foundation and Marriott International. Before joining IDEO, Patrice was a Senior Designer with SonicRim, a design strategy consultancy.

    Patrice holds a BFA in industrial design from the University of Michigan.

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    Stacy Barnes

    Communication Design Lead

    In her capacity as a Communication Design Lead, Stacy helps think strategically about how we positions ourselves in the world, as well as how the organization effectively delivers design to its clients. She also leads project teams.

    Prior to joining, Stacy worked at IDEO across multiple industries including fashion, retailers, media, and entertainment to reposition brands and bring new strategic offerings to life.  She has also designed communications and products for a wide range of international publishers and retailers such as Rizzoli International Publications, The Guggenheim Museum, and André Balazs Properties among others.

    She holds a BA from Minneapolis College of Art and Design.

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    Aaron Britt

    Senior Editor

    Aaron leads’s storytelling, editorial strategy, and communications all with the aim of pushing the social sector forward through human-centered design. With over a decade of experience as a writer, editor, journalist, and video maker, Aaron is passionate about figuring out which stories count, the best ways to tell them, and how to make them stick. 

    Aaron is currently a columnist for the San Francisco Chronicle, was Deputy Editor at Dwell Magazine, and got his start as a reporter and researcher for Pulitzer Prize winner William Safire's "On Language" column in the New York Times Magazine. For kicks, he continues to cover architecture, fashion, and design, and his work has appeared in Newsweek, the New York Times, the New York Times Magazine, Details, Fast Company, National Geographic, Sports Illustrated, and others. He went to Amherst College and thinks that everyone should give Robert Frost another shot. He really knew what he was doing. 
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    Shauna Carey

    Communications Specialist, Amplify

    Shauna leads communications and design research for's Amplify program, a five-year effort funded by the UK Department for International Development to make international aid more collaborative and human-centered.

    Over the past decade, Shauna's work has focused on helping mission-driven organizations tell their stories effectively. Prior to joining the family, she spent several years at Room to Read, a global organization dedicated to improving literacy and gender equality in education.  She also serves as an advisor for EMERGENCY USA, an international organization that brings health care and medical infrastructure to communities devastated by war. 

    A proud Banana Slug, Shauna holds a bachelor's degree in language studies from the University of California, Santa Cruz. She is addicted to caffeine and “60 Minutes.”
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    Jessie Chamberlin

    Chief of Staff

    Jessie oversees the Fellowship program with a focus on recruiting, providing team support for design projects, and engaging alumni. As the Fellowship Lead, Jessie works to identify design talent and supports their growth and experience throughout their year at and beyond.

    Prior to joining in 2011 as an Executive Coordinator, Jessie worked at John Berggruen Gallery in San Francisco along with several other arts for social change organizations and museums throughout college. She currently serves on the Board of Directors of the Yerba Buena Center for the Arts.

    Jessie was a double major at Tufts University, graduating with degrees in art history and architectural studies, while also attending the Tisch School of Citizenship and Public Service. In her free time, Jessie volunteers with an organization helping students to be the first in their family to graduate from college.

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    Spencer Goodwine

    Finance Manager

    In his role as Finance Manager, Spencer manages the day-to-day accounting and operations of, and works with the entire team to develop a financial picture for’s future.

    Spencer comes to us from Chicago where he worked for a number of years in nonprofit finance and accounting. Those experiences include working at the School of the Art Institute of Chicago (SAIC) as a manager of administrative and capital accounting and at Loyola University of Chicago as a manager of general accounting.

    Spencer holds an undergraduate degree from Ball State University, and a Master of Science in Accounting from Indiana University– Indianapolis.

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    Jade Gray

    Partnerships Lead

    Jade stewards partnerships that align with's mission to alleviate poverty through human-centered design. 

    Jade is passionate about innovative, people-first approaches to global poverty relief. She joined after three years at Land O'Lakes International Development Division, where she worked on USAID international development programs and new business efforts in the agriculture and enterprise development sectors. Prior to this, she worked as a renewable energy researcher for the State of Utah and in sustainability efforts at the University of Utah. 

    She holds Bachelor's Degrees in International Relations, Environmental Studies and Political Science from the University of Utah. 

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    Sean Hewens

    Amplify Program Director + In-House Counsel

    Sean lead's's Amplify program, a five-year effort funded by the UK Department for International Development with the goal of making international aid more collaborative and human-centered. He also serves as our In-House Counsel.

    Prior to heading the Amplify program, Sean served as's Knowledge Manager, where he oversaw's various initiatives to spread human-centered design in the social sector, including the launch of the HCD Connect platform and the Human-Centered Design for Social Innovation course for the +Acumen program. Sean has led design workshops for social sector professionals, students and entrepreneurs from Zambia to Pakistan to New York City. Before joining, Sean served as the Executive Director of Smallbean, a social enterprise with an innovative educational approach combining technology skills and cultural preservation training. He also worked as a corporate attorney for four years.

    Sean holds an undergraduate degree from Columbia University, a law degree from Georgetown, and attended Massachusetts College of Art & Design.

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    Yennie Lee

    Impact Manager

    Yennie is responsible for stewarding the measurement and evaluation of's completed projects and its learning platform. She is interested in building tools that evidence early data for pilots and implementation of's prototypes and designs. Before filling this role, she was a member of the Amplify program, supporting its finance, operations, and impact.

    Prior to joining, Yennie was at the Bill and Melinda Gates Foundation, supporting a portfolio of grants focused on instructional support and tools for teachers. She received her undergraduate degree in Sociology from the University of Chicago. Among her recent achievements includes viewing the recent season of "House of Cards" in a single weekend.

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    Amina Mobasher

    Accounting Specialist

    In her role as Accounting Specialist, Amina’s primary responsibility includes the recording of financial transactions such as payroll, accounts payable/receivable, and an endless string of reconciliations. When not occupied with our balance sheet, she also supports other team members in performing additional finance tasks and documentation. 

    A native of Afghanistan, Amina received a Fulbright scholarship from U.S. Department of State in 2011 to pursue her Master’s degree in the US. Prior to this, she worked in Afghanistan as a Program Assistant and Gender Focal Point with the United Nations Food and Agriculture Organization.

    Amina holds an undergraduate degree in pharmacy from Kabul University and an MBA in finance and accounting from Rochester Institute of Technology. Amina is an avid reader, particular books on economics and business. 

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    Adam Reineck

    Design Director

    As Design Director at, Adam focuses on guiding projects and initiatives through the lens of design excellence. Adam has broad experience in product design, service design, and brand strategy, and has worked in partnership with social enterprises and foundations on challenges related to energy, water and sanitation, healthcare, and financial opportunity.

    Before joining, he spent eight years as a principal designer at IDEO and worked on a diverse set of international projects with clients including the U.S. Department of Energy, Nike, Samsung, LG, HP, and the North Face. He first worked with in 2011 as a Fellow in the organization’s inaugural year. He founded New Factory, a design studio that bridges innovation and craft, in 2012. Adam’s work has been published in Fast Company, BBC, Wired, Cell Magazine, and the New York Times. He has received design awards from IDEA, ID Magazine, Red Dot, iF and others. He studied Industrial Design at California College of the Arts.
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    Jennifer Rose

    Senior Designer

    As Senior Designer at, Jennifer explores and identifies opportunities for empathy and responds to them through the design of products, services, and experiences. She leads teams on a wide-range of projects spanning user research, innovation strategy and interaction design. 

    Prior to joining the team, Jennifer worked in New York City as design director of a non-profit dedicated to improving the design and delivery of public services. She also worked as a designer at the New York office of Pentagram. Jennifer has designed projects for such diverse clients as the National Gallery of Art, Medicare, NYC Department of Education and PayPal. As a graphic designer, she has a knack for making research visual, tangible, and memorable in order to better understand complex systems. Her work has been recognized by AIGA, Communications Arts, and Graphis. Jennifer first learned visual design through letterpress printing, an art she still practices today.

    Jennifer holds a Bachelor of Fine Arts in Graphic Design from Henry Radford School of Fine Arts at Indiana University.

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    Rafael Smith

    Designer, Amplify

    Rafael focuses on product and systems design for winning ideas from’s Amplify program, a five-year program funded by the UK Department for International Development to make international aid more collaborative and human-centered.

    A designer and social entrepreneur with experience tackling challenges from emergency shelters in disaster zones to agricultural systems in rural India and Africa, his work ranges from physical products to software applications or systems. Prior to joining, Rafa was lead designer at Solar Mosaic, an online investment platform for clean energy, helping the company enter the market and grow from zero to ten thousand users. As an industrial design consultant, he has created products for manufacturers like Bosch, SunBeam and Pyrex, and founded Uber Shelter, a company designing emergency shelters for disaster relief in Haiti, Venezuela, and Japan.

    In his spare time, Rafa is a mentor for the Unreasonable Institute, advising entrepreneurs on how to apply rapid prototyping and design thinking to their businesses. But the key to Rafa’s heart is through an invitation to yoga, burritos, or conversations about evolution.

    Rafa received his Bachelor’s in Industrial Design from Purdue University.

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    Natalia Sourdis

    Interaction Designer

    In her capacity as an Interaction Designer, Natalia helps create innovative services, interactions, and experiences to improve the lives of people who need it most. At, she has worked on projects ranging from designing a financial literacy mobile app with Moneythink to collaborating to bring our human-centered design learning platform, Design Kit, to life.

    Prior to joining Natalia worked at the advertising agency Leo Burnett as an Interactive Art Director, creating engaging digital campaigns, creative strategies, and branded multi-platform experiences for clients such as Procter & Gamble. She’s also been involved with a number of startups in NYC, collaborating closely with entrepreneurs to help them grow their businesses, focusing on UX and web design across industries such as health and wellness, media, and entertainment.

    Natalia holds a Bachelor’s Degree in Industrial Design from the Pontificia Universidad Javeriana in Bogotá, Colombia and a Master’s in Interaction Design from Domus Academy in Milan, Italy.

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    Matt Taylor

    Director of Strategy + Operations

    Matt drives business development at In this role, Matt works with partners to think strategically about what challenges and opportunities human-centered design can help them address. Matt also secures the general funding to support all facets of's mission.

    Matt’s deep curiosity about leadership and innovation in the social sector have led him to partner with and work for a variety of organizations. Matt came to from New Profit Inc., where he helped social entrepreneur-led organizations overcome organizational barriers to scaling impact. Before joining New Profit, Matt supported fundraising strategy development and organizational development at a multi-state dropout prevention organization as part of New Sector's Residency in Social Enterprise Program. Matt has also explored various aspects of nonprofit management and the social sector via internships with Big Brothers Big Sisters, Focus: HOPE, Nonprofit Finance Fund, GlobalGiving, and United Way Worldwide. 

    Matt holds a BBA from the University of Michigan Ross School of Business.

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    Shalu Umapathy

    Senior Partnerships Lead

    Shalu Umapathy is a Senior Partnerships Lead at where she is focused on identifying the most important design challenges for to solve and the right partners with whom to solve these challenges. She is also a business designer on project teams. Prior to this role, Shalu was a Global Fellow at, where she gained rapid and deep expertise in human-centered design methodologies by working on projects including the social enterprise Asili in the DRC, and a series of agriculture projects focused on smallholder farmers in Africa. 

    Prior to, Shalu’s experience spanned the international development and business strategy sectors. At Abt Associates, a USAID contractor, she leveraged her private sector business design background to support global health projects including tools to measure the sustainability of health organizations and a challenge fund to spur innovation in health across East Africa.
    Shalu also has extensive experience in the private for-profit world, including strategy consulting at Bain & Company where she supported Fortune 500 businesses, and Digitas, where she used analytics to improve her clients’ marketing programs. She was a Clinton Fellow in India and has an MBA from The University of Chicago Booth School of Business.

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    Chioma Ume

    Challenge Manager, Amplify

    As Challenge Manager, Chioma is responsible for executing Amplify's innovation challenges on the OpenIDEO platform. Her work managing the challenges includes on and off-line community management, guiding the collaborative design process, and developing content and resources. 

    Chioma is passionate about empowering people to unlock their potential. Before joining, she managed legal aid, access to justice, and rule of law international development projects for the International Initiatives department of the Canadian Bar Association. She has managed projects in China and East Africa and has worked and lived in Laos, Singapore, and Tanzania. Prior to that, she spent several years as a legal aid criminal defense attorney in Toronto, Ontario.

    Chioma holds a law degree from the University of Western Ontario and an Honors Bachelor of Arts and Science degree from McMaster University.

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    Jacqui Watts

    Learning Specialist

    Jacqui’s role as Learning Specialist focuses on bringing's learning tools—including Design Kit, the +Acumen Course for Human-Centered Design, and the HCD Toolkit—to the design and social sector communities at large. In addition, she works to think about's storytelling, social media, and overall online presence to create a space where people can connect with and with other problem solvers across the globe. 

    Before joining, Jacqui volunteered with non-profits including Kiva, joining the strategic initiatives team to leverage micro finance for greater social impact, and Uganda Rural Community Support Foundation, where she worked to structure an agriculture-specific micro lending program. Jacqui furthered her grasp of human-centered design as a first-year recipient of an HCD Connect Microgrant for this project. In her spare time, she coordinates an annual HIV/AIDS awareness bicycle ride, Bike Zambia. 

    She received her Bachelor's in Neuroscience and Psychology from Boston University.

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    John Won

    Design Lead

    John Won is a Senior Designer at, where he leads teams and guides the human-centered design process from user insights to rapid prototypes. He continues his experience following the 2012-13 Fellowship when he worked on projects that included improving mobile-money services among low-income people in Ghana and understanding long-term and youth unemployment in the US. 

    John came to from IDEO’s New York office where he worked at the intersection of communications design and business design. He specialized in translating complex information into simple storytelling. Previously John served as a news graphics editor at The Wall Street Journal, where he covered financial, economic, and political news, worked on real estate financial graphics, and consulted in information design. John first learned design at age 17 when he taught himself how to use QuarkXpress in the ACT UP/NY workspace. Since then, he's witnessed the impact that visual design can have within grassroots social change, and it’s been a constant source of inspiration for him today. 

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    Dave Zhou

    Experience + Talent Lead

    Dave focuses on leveraging and shaping experience in a way that fosters an extraordinary culture at As a Talent Lead for the Core Team, Dave supports the team in recruitment, career development, and management. Dave also oversees the space, operations, and human resources.

    Prior to joining, Dave spent six years as a product and field marketing manager for a major biotechnology and life sciences corporation. He managed the membrane chromatography product line for Sartorius Stedim in North America.

    Dave holds a Bachelor's Degree from Vanderbilt University in Engineering Science and Psychology, concentrating in Management of Technology, Psychopathlogy, and Clinical Neuroscience.