When Smartphones Make for Smart Farmers’s market-matching chatbot is better connecting smallholder farmers with their buyers is developing a market-matching chatbot to connect small-scale farmers with buyers in Eastern Africa. aims to use the latest technologies to engage farmers who have access to smartphones and mobile financial services.

Initially, the bot will be rolled out in Kenya—thanks to its high connectivity and technology usage—with the intention of creating a product that can be simply scaled to farmers around the world. is working with Amplify to establish the tone and user experience of the chatbot so that both farmers and buyers alike will incorporate it into their day-to-day business.

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