Whitney Mortimer has led IDEO’s marketing efforts since 1997. As Partner and CMO, she helps shape IDEO’s position as a thought leader in human-centered innovation and design.
Whitney first encountered IDEO while she was a Senior Vice President at Supercuts Inc., where she led marketing, strategy, research, and business development from 1990 to 1996. To address flattening margins, high staff turnover and underwhelming customer satisfaction, she hired IDEO to radically reinvent the brand's customer experience, starting by reimagining the technology of haircutting.
Prior to Supercuts, she held various positions in brand management and strategy with E & J Gallo Winery, Frito-Lay, and American Express International Bank. She earned an MBA with high honors from Harvard Business School and a BA in Russian civilization and French studies from Smith College.
Whitney is passionate about bringing design-led innovation to environmental conservation, social justice and the empowerment of women. In addition to serving on the board of IDEO.org, she is a member of the Advisory Board for the Institute at the Golden Gate, part of the Golden Gate National Parks Conservancy. In 2015 and 2016, Whitney was honored as one of the San Francisco Business Times' Most Influential Women in Bay Area Business.