Julia is a Design Director with a particular interest in cross-cultural, digital, and hybrid research. A systems thinker, Julia helps lead teams to clear, people-centered design strategies and seamless service experiences. Julia is a passionate advocate of Human-Centered Design and loves to mentor teams new to the process.
Julia's work prior to IDEO.org includes contributions to financial services and digital service design (IDEO, USA), consumer electronics and medical devices (Philips, The Netherlands), smartphones (Nokia, Germany), games (GameDuell, Germany), and medical information systems (Brazilian Innovation Agency, Brazil).
Julia holds a B.A. in Communications and an M.Sc. in Engineering from University of Sao Paulo, Brazil, and a P.DEng in User-System Interaction by Eindhoven University of Technology, The Netherlands. Julia's fieldwork languages are English, Portuguese, French, and Spanish. She loves to hike barefoot in the Redwoods and has an essential oil and a dance move for any occasion.