As a Senior Business Designer based in the Nairobi studio, Eddah brings in business and strategy perspectives to design solutions. Through thoughtful and creative considerations on feasibility and viability, she helps project teams design interventions that are scalable and sustainable.

Prior to IDEO.org; Eddah worked in capital markets as an analyst with a focus on the banking and insurance sectors. She also co-founded a fashion business in Barcelona that helped artisans from East Africa access the European market.

Eddah has an MBA from IESE Business School based in Barcelona Spain. She also has a Bachelor’s degree in Financial Economics from Strathmore University in Nairobi Kenya. In addition, she studied Accounting with ACCA (The Association of Chartered Certified Accountants) to Affiliate level. During her time in Barcelona, Eddah travelled to over 10 countries in 18months.