Amplify

When Smartphones Make for Smart Farmers

Farm.ink’s market-matching chatbot is better connecting smallholder farmers with their buyers

Farm.ink is developing a market-matching chatbot to connect small-scale farmers with buyers in Eastern Africa. Farm.ink aims to use the latest technologies to engage farmers who have access to smartphones and mobile financial services.

Initially, the Farm.ink bot will be rolled out in Kenya—thanks to its high connectivity and technology usage—with the intention of creating a product that can be simply scaled to farmers around the world. Farm.ink is working with Amplify to establish the tone and user experience of the chatbot so that both farmers and buyers alike will incorporate it into their day-to-day business.

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